Arrow Designs
Product Design
Work / 01
Objects and components shaped by purpose, process, and the realities of making.
Arrow MFG
Arrow MFG started during COVID as an experiment in new processes and my own designs, sold directly to motorcycle builders through social media.
It supported me for three years and taught me manufacturing, marketing and community, along with the trials of running a business and learning work/life balance.
Arrow MFG sold primarily to the chopper subculture and ended up shipping parts worldwide. Thousands of dollars from sales were donated to charity.
Every product, illustration and piece of branding was done in house, along with the CAD for manufacturing, patternmaking and post-processing of every casting and assembly.
Arrow MFG later grew into Arrow Designs, offering a broad range of services: CAD and product design, fine art and metal fabrication, and storytelling through video.
Customer research
What they look for
01High craft
Objects that show the hand and the skill behind them.
02Flowing, simple forms
Clean lines and continuous surfaces over busy shapes.
03Tasteful decoration
Ornament used strategically, never everywhere.
04Easy install
Bolt-on parts that don't need a fabrication shop.
05Modular
Assemblies they can swap, reconfigure and make their own.
06Modern tech, classic look
Especially headlights and brake lights: current LEDs in a timeless housing.
Arrow MFG Products:
Arrow MFG Insights:
Brand/product Influences by Precentage:
Processes Used:
Customer Research:
aRROW MFG
aRTISAN CAST MOTORCYCLE PARTS